Starbucks spent more than $72,000 on Niccol's controversial commute from his California home to the company's Seattle ...

Niccol joined Starbucks in September and received a $5 million sign-on bonus after his first month with the company. So, the ...

Starbucks is training staff how to de-escalate conflict after taking away a popular customer perk.

Starbucks (NASDAQ: SBUX) has granted its new Chief Executive Officer (CEO), Brian Niccol, an astonishing $96 million for his ...

Those earnings will hit as big-tech executives try to cozy up to President Trump, and as artificial intelligence ambitions remain one of the main drivers for the industry and the market. Trump hopes ...

Starbucks hired WPP for a comprehensive makeover and then promptly didn't, moving to Anomaly in the US instead. The world's ...

The spot, which aired during the AFC championship game, reflects CEO Brian Niccol’s push to “get back to Starbucks.” ...

Brian Niccol, 50, who joined Starbucks in September 2023 from Chipotle Mexican Grill, also received a $5 million sign-on bonus just a month into his role, as revealed in company filings.

Starbucks' new CEO, Brian Niccol, has made headlines by earning nearly USD 100 million in just four months, surpassing prominent tech leaders like Apple CEO Tim Cook and Google CEO Sundar Pichai, who ...