Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

The proposed draft attempts to demonopolise the TRP industry and “modernise the television audience measurement ecosystem in ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...