LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

After much anticipation, LeBron James' Barbie world Ken likeness has arrived - here's his reaction and the first look at the ...

The Barbie Signature LeBron James Kenbassadors Doll launches April 14 and will be available to shop from the Mattel website and at major retailers like Target and Walmart. In the meantime, you can ...

But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

LOS ANGELES — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a ...

Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.