While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Before its ruling concerning same-sex marriages, the Fukuoka District Court ordered visitors to remove or cover up anything showing rainbow colors, the symbol for the LGBT rights movement. The ...