For every person who goes to the gym totally barefaced, there’s a dedicated makeup wearer who remains steadfast in their search for the best sweatproof mascaras—and when summer comes around, there’s ...

Micellar waters are the unsung heroes of the skincare industry. From the late nights when double cleansing isn’t on the cards ...

There are several reasons why you might choose a waterproof mascara over a regular formula. Maybe you cry a lot, like I do, and you don't want to pull a Lauren Conrad. If you live in a hot and ...

Perfect for melting away makeup, this affordable moisturizing cleanser is enjoying a moment in the social media spotlight.

Love the look of long, full lashes? We do, too! Instead of splurging on pricey extensions or DIY-ing with strip lashes, try a ...

Mascaras give your lashes a plump and fuller look, but waterproof mascaras are your saviour when in a humid and rainy day. Designed to withstand moisture, humidity, and even the occasional ...

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A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you have recently splurged on a stunning pair of eyelash extensions here are a few tips that will help them last longer ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. But you don’t have to leave your lashes untouched if your eyes are on the ...