For every person who goes to the gym totally barefaced, there’s a dedicated makeup wearer who remains steadfast in their ...

Love the look of long, full lashes? We do, too! Instead of splurging on pricey extensions or DIY-ing with strip lashes, try a ...

There are several reasons why you might choose a waterproof mascara over a regular formula. Maybe you cry a lot, like I do, and you don't want to pull a Lauren Conrad. If you live in a hot and ...

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina Carpenter and Bazaar 's beauty team. The unique one-sided brush has nylon ...

Micellar waters are the unsung heroes of the skincare industry. From the late nights when double cleansing isn’t on the cards ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Achieve fuller, longer lashes with Too Faced Better Than Sex Mascara, loved by Paige DeSorbo, Tinx, and Kelcey Wetterberg.

Lengthening mascaras create longer, fuller lashes by lifting and defining each strand, enhancing your eyes and overall look.

Mascara is a beauty product used to enhance the eyelashes by darkening, lengthening, and volumizing them. It typically comes ...