Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...

As in other natural-resource dependent sectors, Switzerland is committed to the sustainable development of the tourism industry, as are the thousands of hoteliers and service providers whose ...

Switzerland Tourism is hoping to direct more long-haul customers to places not called Zurich or Zermatt in an effort to extend room nights and drive new business to traditionally underserved regions.

One standout example of this synergy is the 2016 Chinese drama The Interpreter, which has left an indelible mark on both entertainment and travel. A Visual Journey to Switzerland The Interpreter ...

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss ...