Located in Switzerland’s Bernese Oberland, Interlaken lies between Lake Thun and Lake Brienz and is embraced by the towering ...

Crossing the High Alps through Switzerland and Italy, this 210km hiking route unravels some of the region's most intriguing human history. It has been quietly making its case for being one of the ...

Switzerland Tourism is hoping to direct more long-haul customers to places not called Zurich or Zermatt in an effort to extend room nights and drive new business to traditionally underserved regions.

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss ...

As in other natural-resource dependent sectors, Switzerland is committed to the sustainable development of the tourism industry, as are the thousands of hoteliers and service providers whose ...