Forget LA traffic! The Boring Company has sold popular merchandise before. Back in December, Musk teased the sale of flamethrowers after reaching 50,000 hats. And he delivered. Musk has turned to ...

So the first thing they did were they did the hats, Boring Company hats, and I think they raised something like $5 billion, million dollars, some ridiculous amount of money on just hats.

The biggest stories of the day delivered to your inbox.

Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit Musk is gambling the future of the Boring Company on its debut project in Las Vegas. Could the tunneling ...