Take-Two CEO's Strauss Zelnick expressed his skepticism that generative AI technology can 'make hits' like Grand Theft Auto.

Gaming enthusiasts worldwide are buzzing with excitement as new information suggests that Grand Theft Auto 6 (GTA 6) might ...

David Westin sits down with Strauss Zelnick, Take-Two Chairman and CEO, to talk about the buzz and anticipation behind the latest Grand Theft Auto franchise release: GTA 6. Gamers and fans can ...

As the long wait ticks on, I reflect on why the delay for GTA 6's second trailer is maddening, and the impact it has on the ...

We’re no closer to finding out, but based on comments from Take-Two boss Strauss ... create talk, they create mystery behind the games.” The second thing worth pulling out of Zelnick’s ...

In a recent interview with Bloomberg’s David Westin, Take-Two Interactive CEO Strauss Zelnick addressed the ... and Reddit changed the way we talk about GTA 6 ...

Whether we’re talking about the console or PC release ... I’ve ever seen for an entertainment property,” Strauss Zelnick said to Bloomberg. “We want to maintain the anticipation and ...

I feel great about our upcoming schedule,” Take-Two CEO Strauss Zelnick said to IGN ahead of ... Check out this GDC talk to know more about this narrative technique. Judas’ gameplay will ...