Discover Bloomin' Brands' Q1 2025 earnings insights, including Outback's turnaround strategy, menu simplification, macroeconomic impacts, and future ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Such a package typically includes logo design, brand messaging, visual guidelines, and a launch strategy—all tailored to convey your unique value proposition and attract your ideal audience from day ...

Key steps include defining objectives, conducting research, and identifying brand pillars to inform the new identity. Successful rebranding requires careful planning, stakeholder buy-in, and a phased ...

Chief Brand Ambassador at AMPLIFY. "We're looking forward to meeting legal professionals at the Boardwalk Seminar and sharing how strategic marketing can help them attract clients, build ...

As physical touchpoints decrease, digital brand experiences become even more crucial. Banks managing branch reductions should invest heavily in making their digital interactions feel connected to ...

As the US-China tariff war escalates day-by-day, China’s response is a masterclass in not only resilience and strategy but also modern communication. And social media is ablaze with reels from ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

Done right, it can be a way to drive plenty of incremental value for a brand. Done wrong and it simply serves to alienate consumers. Premiumisation can increase profits while elevating overall brand .