Joint research conducted by Veeam and McKinsey reveals a staggering disconnect: while 30% of CIOs believe their organizations are above average in data resilience, fewer than 10% actually are. This ...

In this 10-prompt head-to-head, I focused on self-growth, mindset and wellness. ChatGPT edged out Gemini with a final score ...

CHICAGO, IL / ACCESS Newswire / April 10, 2025 / Authored by Norris JamesAn expanding frontier of risk oversightReputation and brand management oversight involves strategically governing how a brand i ...

The use of AI in business marketing has become fully entrenched, with rapid adoption continuing at an exponential rate.

It might sound counterintuitive, but service-based businesses offering service packages can encourage long-term commitment and potential growth. The key is to create strategic pricing packages and ...

Smadex, AppsFlyer, and Nexxen joined forces to create a comprehensive CTV guide for mobile app marketers, whether they are looking to boost brand awareness or drive ... this guide offers actionable ...

The Brand Director of Volkswagen India sheds light on the brand’s positioning, trade tariffs and VW’s EV strategy ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also ... Despite variations and nuances, at its core B2B marketing strategy is an organization's ...

The Social and Labor Convergence Program (SLCP) has introduced an updated version (1.7) of its Converged Assessment Framework ...

Overall, Chinese electric vehicle brands have ... it reflects a broader contest of national image and strategic influence. Tesla’s decline partly mirrors the global backlash triggered by the ...

That framework is loose enough ... established brand, and willingness to tolerate losses on some products in pursuit of broader strategic objectives. The firm is not without blemishes.

That framework is loose enough ... established brand, and willingness to tolerate losses on some products in pursuit of broader strategic objectives. The firm is not without blemishes.