As new tariffs spark concern over the rising cost of major purchases—including boats—consumers across the country are finding smart ways to stay afloat. The answer? A thriving used boat market, filled ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a ...

With over 70 models available, competition in the EV market is fierce. The new EV price premium over ICE+ vehicles increased ...

As India moves toward stricter fuel economy standards under the third and fourth phases of Corporate Average Fuel Economy ...

How's the American consumer doing? Recent comments from companies and their executives offers clues, with some citing healthy ...

The study highlights how in the auto sector traditional brand allegiances are being replaced by a sharper focus on innovation ...

Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells ...

Keywords consumer behavior, product labels, informed choices, FDA regulations, shopping test, safety, advertising influence, intelligent buying, household items, health risks Email us at footage@ ...

Combines NIQ panel data with Generative AI to deliver consumer insights reflecting real market trends ...

People are running scared — and heading to the grocery store and car lot.