President Donald Trump’s media company just announced a plan to raise $2.5 billion to buy bitcoin, joining a growing number ...

Consumers scroll past 10,000 ads a day, but only the one that says “we know your coffee order” makes them stop.

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

OMD India has secured the media planning and buying mandate for Muthoot Finance for the second quarter (Q2) of the ongoing ...

As retail media networks face intensifying pressure to grow revenue while protecting their customer data, Demand Side ...

GroupM, one of the biggest consortia of media-buying agencies, has long commanded great leverage on Madison Avenue, and over the years, its executives played a big role in setting critical ...

Independent media agency Kaimera has been appointed as the media buying partner for SXSW Sydney 2025, tasked with leading the offline paid media strategy and value-in-kind (VIK) planning and ...

Consumers scroll past thousands of ads a day but they stop for the ones that feel like they were written just for them, according to The Science of Connection, a whitepaper from independent media ...

Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the ...

Bitcoin is known to be volatile. However, a growing number of public companies have started to buy and hold the digital asset on their balance sheets, as bitcoin reached a new high last week.

Full disclosure -- the chart shown above represents some apples-to-oranges comparisons, but I combined them to illustrate a bigger, more overarching problem for the advertising and media-buying ...

Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, today announced plans for an expanded global partnership with dentsu, a leading ...