For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly at checkout, found that 90% of consumers are open to switching brands.

Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, ...

We are not just selling dresses; we are creating experiences that drive brand loyalty and lifetime value.” As Lulus continues to expand its market presence, this campaign represents a key ...

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...