The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

“The logo which has been used is hardly distinguishable ... According to Live Law, the court ruled against Amazon, despite ...

Amazon's original logo lacks the subtlety ... it had its humble start as a card company. This logo, used from 1950 until 1960 illustrates that. Many of the logos here are a brand's first attempt.