LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

After much anticipation, LeBron James' Barbie world Ken likeness has arrived - here's his reaction and the first look at the ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

Rep. Marjorie Taylor Greene (R-Ga.) shared a video of herself as a Barbie doll to social media, jumping on a popular new ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Creating an AI Barbie-style doll is like playing dress-up in the digital age -- fun, creative, and full of possibilities. With the right tools, a little imagination, and a good selfie or two ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Last year, the toy giant released a line of several Barbie dolls modeled after women sports ... “I mean, he might need to do a little lifting. Legs look a little skinny. Little frail little ...