As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

Johansson adds that it took a while to get the shade range of the Tinted Lip Oasis “perfect,” especially as she is a lip ...

Lip gloss is making a major comeback this summer. Discover why it’s the must-have makeup item for 2025 with its versatile, ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

Copy Lesley Manville's sculpted liner to make lips look contoured and fuller. Expert tips and best liners to use ...

Plus, the pencil liner can easily be sharpened to a fine point for ultra-precise application. This is exactly what you'd expect from a Pat McGrath lip liner: long-lasting, lip-sculpting ...

FULL, bee-stung pouts continue to be the beauty trend of the moment. But not everyone wants to go under the needle and have ...

So, how do you apply lip liner when you’re working with double-lined lips? The trick starts with how you approach the bottom ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re a fan of Clinique’s black honey almost lipstick, the shade ‘coral influencer’ will be right up your street. If ...

As you’d expect with something of such cult status, budget beauty brands are beginning to launch their cost-effective ...