Brat summer may be over, but the party aesthetic is still going strong. Enter: the "disco lips" makeup trend that's about to ...

Lip butters are the 2025 update to the clean girl aesthetic, offering a nourishing, glossy finish that's good for your pout.

Unlike some lipsticks, it keeps lips hydrated, making it perfect for wearing around the pool or on hot summer days ...

Organization lovers, rejoice! This bag has plenty of pockets to keep everything neat and tidy. No more fumbling around for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Newly engaged and fresh from releasing an album together, the pop music duo coordinated their looks and stepped out in ...

In the dazzling world of social media, zodiac-inspired influencers are crafting carefully curated online personas. From Aries' intense fitness routine ...

Natalia Bryant just brought the cargo trend to the red carpet… and made it super chic in the process.

If you want to make like Ella and treat yourself to a semi-permanent make-up transformation, a lip blush will set you back ...

Mary J. Blige kicked off 2025 on her For My Fans tour, and on the road with her is makeup artist Merrell Hollis. The pro took ...

BEAUTY buffs have been sent into a frenzy after spotting a £14.99 foundation going for less than £2. According to money-smart ...

THE ‘clean girl’ aesthetic isn’t going away anytime soon, with women opting for more natural beauty buys. But one woman who ...