Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Lego has opened a $1 billion factory in Vietnam that it says will make zero emission toys by relying entirely on clean energy. Even though its products are made using plastic, Lego has a goal of ...

The LEGO Botanical sets sit at the intersection of a few trends, making them a hit with adults as well as kids. I talked to a ...

The pink S2000 Lego kit doesn’t go on sale until June 1, 2025, but is available for pre-orders now. At $26.99, the model is ...

The LEGO Creator 3 in 1 Flatbed Truck transforms from a flatbed truck to a propeller airplane, a hot rod, and an SUV. Age 7 ...

Suspect arrested after breaking into toy store and taking $10,000 worth of Legos, cops say - The 32-year-old suspect was hit with drug and theft charges in Pierce County, Washington ...

Lego Star Wars AT-TE Walker 75337 Poseable Toy — $115.99 $139.99 (save $24 ... It also includes six minifigures, including a train driver, a restaurant worker, and four passengers.

I bought a 3,000-piece LEGO set to put under my family’s tree. The bag I toted away from the Rockefeller Center flagship was ...

Scroll on for our picks for the best gifts for two-year-olds. Making shopping for kids a walk in the park – see the best ...