North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 months.

USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL endorsements over the past 12 months. According to Steele, Davis has 25 NIL deals while Watkins has 20.

North Carolina's RJ Davis and USC's JuJu Watkins led all male and female athletes ... Davis, third on the ACC's all-time scoring list, garnered 25 NIL deals over the last 12 months, finishing ...

USC Trojans star JuJu Watkins made her pride known after her teammate Kiki Iriafen's remarkable achievement in the 2025 WNBA ...

Kentucky basketball stars shine in TurboTax NIL deal during March Madness JuJu Watkins is rewriting the playbook for women’s athletes in the NIL era. As her career unfolds, her groundbreaking ...

Watkins has been named this year's winner of the John R. Wooden Award in women's college basketball after recently also ...

University of Southern California star JuJu Watkins suffered a catastrophic injury at just about the worst time. She tore her ...

"Basketball consistently dominates NIL deals because it perfectly combines ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers ...

JuJu Watkins was riding high during a stellar sophomore ... paying tribute to her resilience with a new ad campaign. As part of her NIL deal with the brand, Gatorade released a stirring ad titled ...