The advert was the first John Lewis Christmas campaign to be created by agency adam&eveDDB (formerly Adam & Eve), and is set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees.

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Opening in the famous Oxford Street store, this year's cinematic ad, entitled The Gifting Hour, is a tale of two sisters. We follow Sally as she tries to find that perfect gift for her sister, Lauren, with 15 minutes to spare before the shop closes.