Instead of ignoring the memes, LeBron James leans into them in the new Royal Kingdom commercial. The ad takes a mock-documentary approach, with a gamer accusing James of lying about reading 23 ...

In many ways, James has proven those critics wrong, and this year, he's even poking fun at one of the biggest running jokes at his expense: his reading ... hand in the viral meme.

Bronny James scored a career-high 39 points for the ... This was indicative of the infamous LeBron meme, “Smiling through it all! Can’t believe this is my life.” Many fans were quick to ...