In most writing, you might write things like 'he ... Now, watch this video for some top tips on performing a play script. Changing the way you move. Or give your character attitude using body ...

The showcase is populated, if you will, with selling scripts that help link up the features of specific products with the tasks and functions that particular individuals in a larger company face ...

Sure, but what about the people who are going to be watching the video? The way you write your script needs to focus on the humans you're crafting it for, not just on closing the deal or selling your ...