Advertisers are broadly embracing Google's artificial-intelligence tools, Chief Business Officer Philipp Schindler said on the earnings call. Google's AI offerings better match ads to search queries, ...

Google’s parent company, which is battling the government to stay intact after losing two antitrust cases, also said ...

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact ...

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Engaging a white-label marketing service not only frees up time to focus on key growth areas and scale faster, but also ...

Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

The government argues Chrome gives Google an unfair edge by directing users to Google Search by default. With around 66 ...

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...