Since then, Disneyland has restarted and paused Magic Key sales several times. The lowest-priced Imagine pass for Southern California residents tends to sell out first — sometimes with hours of going on sale. The higher-priced Magic Key passes can remain on sale for weeks or months — with the sales window always closing without notice.

Magic Keys are annual passes to Disneyland and its sister park, Disney California Adventure. They're ultra-popular, but is it worth buying one?

Magic Key passes will be available for purchase starting on January 22, 2025, no earlier than 8:45 a.m. PT. Magic Key pass sales most recently resumed on November 6, 2024, and were available for about a week. Magic Key pass renewals have remained possible.