With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

Google and Range Media have partnered to launch "AI on Film," commissioning short films about artificial intelligence.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

YouTube has demonetised channels like Screen Culture and KH Studio Trailers that post AI-generated fake movie trailers. This ...