With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

Auditing your marketing before testing a new platform allows you to tailor your approach to the needs of the platform in terms of budget, creative assets, and campaign selection and structure. Google ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

The creative work was funded ... Tech giants (Google, Amazon, Meta, Microsoft, and Apple)—They already dominate digital advertising but face regulatory scrutiny. Owning a media agency would ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Cool is not a KPI… but securing your seat for this VP creative powerhouse at Cairns Crocodiles definitely should be!

A range of AI tools, including Runway, Pika, Kling AI, Google DeepMind Veo2 ... how AI tools are redefining creative workflows and lowering production costs. The ad has sparked widespread ...

Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.

The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right ...