The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Leaked cases for the iPhone 17 Pro feature a cutout for the elongated camera array. And additional case leaks have hinted ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Google’s new Ultra HDR conversion tool will help social media users and photographers to boost the impact of their pictures.

It won’t be available to everyone just yet but Google Photos has started rolling out a new feature that lets you turn your normal photos into Ultra HDR images. These “High Dynamic Range” photos ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

But the scientist who developed computer scripts to read its images and unlock its full potential ... ‘She’s denied entry. That’s all we can tell you to protect her privacy,’” he said.

But the scientist who developed computer scripts to read its images and unlock its full potential has been ... “We just got a call saying, ‘She’s denied entry. That’s all we can tell you to protect ...