I would argue that most people like a comeback story. Fortune's latest feature offers a good one in the form of Nike's new ...

Nike reports third-quarter financial results after the bell on Thursday March 20, 2025. Analysts show a bullish near-term outlook, but questions on how long a brand turnaround will take remain.

Nike CEO Elliott Hill said the iconic sports-and-sneakers retailer will refocus on appealing to China’s 1.3 billion consumers with a boost from investments in the country’s basketball ...