You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Shares of Luluemon Athletica Inc. fell after hours on Thursday after the athleisure-wear maker forecast full-year sales that were below Wall Street’s expectations.

Compared to their competitors, Amazon, Walmart and Toyota most successfully move Americans from awareness to consideration. The majority (78%) of Americans tend to stick to the brand they like ...

Increasing brand awareness If your business goal is to increase the level of familiarity and recognition of your brand among ...

A new study conducted by Kantar, the world's leading marketing data and analytics company, reveals that Rembrand's Augmentation Intelligence (RAI) significantly enhances brand awareness and ...

We continue to focus on increasing our brand awareness, which remains low in nearly every market in which we operate,' CEO says As Lululemon Athletica Inc.'s full-year forecast sank shares on ...