Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.

An inexpensive knockoff of the Birkin bag, an exclusive, extremely sought-after leather handbag by luxury brand Hermès that can sell for more than $400,000 US has launched a rousing debate online about fashion accessibility and copycat ethics.

If you don’t have $40K to spend on a Birkin, how about a “Wirkin?”

Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

The viral “Walmart Birkin,” an affordable alternative to the high-end Hermès Birkin bag, gained widespread attention on TikTok for mimicking the luxury look at a fraction of the price. Although Walmart has removed the listing, it inspired a market for stylish dupes.

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.