With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense positive emotions of any ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

Kendrick Lamar joined by SZA as celebrities including Paul McCartney among fans at the Caesars Superdome in New Orleans ...

Jordan Hudson, the 24-year-old girlfriend of former New England Patriots owner Bill Belichick, made her Super Bowl commercial debut recently. Hudson appeared alongside her boyfriend, 72, in a new ...

As part of the promotion, H-E-B will give away "free groceries for a year" to 120 Texans. For 120 days, starting Monday and ...

The Philadelphia Eagles soared to a crushing 40-22 Super Bowl victory over the Kansas City Chiefs on Sunday, shattering their ...

That, my friends, was the greatest win in Philadelphia Eagles history, completing the greatest season in Philadelphia Eagles history. Not only did the Birds defeat the Chiefs to avenge the ...

The Chiefs came dangerously close to breaking a long-standing Super Bowl record, just not the one they wanted.