Coca-Cola tended to have the upper hand with its marketing campaigns over the decades like with its famous Santa Claus ads beginning in ... that continued into the 1980s and resulted in a lawsuit ...

Gallaudet released a video collaboration with The Coca-Cola Company, recreating the soft drink brand’s iconic “Hilltop” ...

In Canada, crossing over to America is not just taboo now — it’s a kind of betrayal, even borderline treasonous.

"At the height of my success, I owned 30 airplanes, dozens of boats, multiple mansions and Lamborghinis. I even had a pet ...

As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in ...

The continuous decline of Greek industry since the country entered the EU has led the Greek economy into a downward spiral.

Some 40 years earlier, Ray Perkins also discovered the difficulties of taking the place of a legendary Alabama coach. In late ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

By Evans MALLET “Some say marketing is just a department. Others say it’s a function. But those who understand it… know it’s the soul of business itself.” Act I: In the beginning… there was business A ...

Some cult classics gain fame not for their brilliance, but for their bizarre charm, offbeat humor, or sheer strangeness.

We didn't eat red meat, drink soda, or even use butter. We "dressed" our baked potatoes with olive oil and fresh rosemary.