Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb.

The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for $8 million.

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.

A new report details how much companies are paying FOX to run a commercial during Super Bowl 59 between the Chiefs and Eagles.