WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

Created by Initiative, “Moving Monuments” is built around a 10-foot tall structure described as a sonic portrait of the city.

Palmer’s entertainment company launched KeyTV Days at Special Academy, a six-week program that connects young creatives with ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing ...

The 102-year-old magazine partnered with Lego Group for its first Girls of the Year list, highlighting Olympic skateboarders ...

Of all the publicly traded companies on the S&P 500, just over 160 did not cite the effects of tariffs on their most recent ...

Palmer’s KeyTV Network launched KeyTV Days at Special Academy, a six-week program that connects young creatives with industry ...

Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content.