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In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

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A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

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The patterns that defined Goodmail’s rise and fall still echo in 2025, and they offer cautionary lessons for any company ...

When Hooked on Phonics launched its Android app in 2013, the brand found itself in unfamiliar terrain: app stores instead of ...

The closures led to thousands of layoffs both domestically and abroad, including a full-scale exit from the Asia-Pacific ...

Instead of being the 100th “fitness coach,” you become the go-to for postpartum mobility. Not just a pet content creator, but ...