The campaign is part of a broader push to “reinforce” Natrol “as not just a supplement brand, but a wellness performance ...

National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in ...

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained ...

Bars generally serve Blue Moon with a fresh orange slice; lip balm was created to provide "a Valencia Orange taste" for ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations.

Dennis Holt, who founded several independent media agencies, including one of the ad industry's biggest, died Thursday. He ...

"If you don't want your stuff to be shown against Nazis, you're going to have to figure out how, and instruct Omnicom ...

Sunstein offers a timely and pragmatic message to the ad industry: the capacity of individuals to make informed, autonomous ...

YouTube CEO Neal Mohan believes today's creators are the startups of Hollywood and said at Cannes that Google will integrate ...

At best, hashtags are harmless. At worst, they make your brand look out of touch with current best practices and user behavior. Don't waste strategic brainpower on them.

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