Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a desired action and ensuring they are suppressed across campaigns and channels.

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...

Discord will be a prominent sponsor of the IAB’s PlayFronts, Ad Age reports. “This is a real opportunity for us to get them ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

The Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited Digital Content Next to share its views on Big Tech.

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...