Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean to launch luxury river cruises in Europe
"Celebrity River Cruises will bring our Edge Series' sophistication to iconic rivers, starting in Europe," said President Laura Hodges Bethge.
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river sailings
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises announced it had ordered a sixth Edge Series ocean ship. Celebrity Cruises is expanding to new waterways. The cruise line will launch river cruises in 2027, with bookings opening this year, the company announced Tuesday.
This T+L Reader-loved Cruise Line Will Launch European River Trips in 2027
Best known for its amenity-packed mega-ships, Celebrity Cruises plans to launch 10 river vessels, with the first operating in Europe by 2027. It will be the first time Celebrity has operated river ships of any kind, said Laura Hodges Bethge, the line’s president, in an exclusive interview with T+L.
Celebrity Cruises reveals plans to launch river cruising
Royal Caribbean Group will launch Celebrity River Cruises in Europe in 2027, featuring 10 ships inspired by its Edge series.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
Celebrity Cruises generates excitement with its river cruise expansion
Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.
Royal Caribbean Group Bullish on River Market Entry
Royal Caribbean Group CEO Jason Liberty stressed that the company's entry into the river cruise business in Europe was based on the attractive fundamentals of the business. He pointed out that the initial order for the Celebrity brand was for 10 ships,
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