Several fake images of the Hollywood sign burning have appeared on social media as some users falsely suggest the iconic sign is "surrounded by fire."

The century-old landmark remains untouched by ongoing wildfires in Los Angeles County, despite claims on social media.

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

Experts say social media plays a role in spreading misinformation during natural disasters; share tips on how to identify it.