Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having already made a surprise cameo as Astronomer’s “temporary spokesperson,” Reynolds’ involvement has only added buzz to the situation.

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.