Prime Day Apple deals have arrived. We've seen generous discounts, including 25% off the MacBook Air and 32% off the AirPods Pro 2 earbuds. Here are our top picks on sale.

The Apple Watch Series 10, in every color and case size, is on sale now at a historic low . For a limited time only, you can pick up for instance the Apple Watch Series 10 (GPS, 42mm) for $279, down from its usual price of $399. That’s a 30% discount on one of the most popular smartwatches of the year.

On the third day of the members-only sale, you can get AirPods starting at just $89. You can score the latest AirPods Pro for $149. The popular Apple Watch Series 10 and the 11-inch iPad are marked down to $279.99. And you can get a four-pack of AirTags for $64.99 just in time for the summer travel season.

Update: Heads up! Amazon has now price matched: AirPods Pro 2 now $100 off via Amazon at $149 (Reg. $249) – this is the best price we have ever tracked, a new Amazon all-time low, and there’s no Walmart+ required: Pebblebee Universal Clip and Card item trackers for Apple or Google Find My hit 2025 Prime Day lows from $24.50

The 256GB version of the iPhone 16e has now sold out at Amazon, but there’s still a £50 saving to be had on the 128GB model. Apple’s all-new budget phone is better than the iPhone SE in every way, said tech critic David Phelan in his review. “It's not an upgraded iPhone SE, but an awful lot more, from more storage to a bigger display.”