Marketing Dive2y
Zappos bridges social, mail to champion out-of-the-box thinking
The online retailer is bringing a mobile spin to the marketing campaign, which shines a positive light on abstract thinking and local service initiatives through a video viewable on Zappos? social ...
Marketing Dive8y
Zappos exec: Personalized mobile experiences drive app retention, social engagement
NEW YORK ? A Zappos executive at the Mcommerce Summit: State of Mobile Commerce 2016 discussed the online retailer?s focus on personalization through mobile platforms, a strategy that prompts loyal ...