Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...