Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Aside from Ken, can you name another male member of the Barbie family? No? Blaine, Derek, Alan—not ringing any bells? Maybe ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...