The social media platform is a vital route into tennis for casual fans. But can the sport embrace the chaos that makes it so?

When I first heard the tagline for the WTA's new advertising campaign it sounded bland and uninspired. "Strong is beautiful" didn't conjure up any new ideas about women's tennis.

Kvitova’s final WTA Tour title came in 2023 on the grass at Berlin. She was ranked as high as No. 2 in the world and had ...

The WTA's latest ad campaign under the "Strong is Beautiful" slogan seems to have a never-ending roll-out. Even so, the footage, the attire, the shots—and let's say it: the toned muscles—truly ...

The WTA has launched an aggressive update of its "Strong Is Beautiful" marketing campaign, with a few big names in media and entertainment signing on to aid the effort. Among them: Susan Sarandon ...

The Women’s Tennis Association debuted a new global campaign with the tagline “Strong is Beautiful”, initially featuring 38 current and next generation stars of the sport. The effort ...

Tonight, an 18-year-old Canadian phenom named Victoria Mboko will walk onto Centre Court to face Naomi Osaka in the final. A year ago, Mboko was ranked outside the top 350 in the world. Today, she’s ...