A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or ...

When it comes to customer experience (CX), a term you often hear discussed is a “customer journey map.” This refers to a visual illustration that quite literally maps out the various points of ...

How to Create a Customer Journey Map. A customer journey map is a data-driven visualization of how the majority of your most valued customers move through the buying process. Here's how to build yours ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

The customer journey map: A compass for success. A customer journey map is a visual tool that meticulously charts the various touchpoints and interactions a customer has with a brand, extending ...

An ecommerce customer journey map is a visual guide showing a customer’s entire experience with an online store, from the first interaction to the final purchase and beyond.

That's Story Mapping! It's a visual journey that lays out the entire customer experience. "No more wandering in the dark -- everyone sees the big picture and how their piece fits in, from the first ...