Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...

Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing ...

A selection committee within Switzerland Tourism’s Board of Directors selected Nydegger for the post earlier this week, and announced the decision on Friday after the Swiss cabinet approved the ...

Switzerland Tourism is hoping to direct more long-haul customers to places not called Zurich or Zermatt in an effort to extend room nights and drive new business to traditionally underserved regions.