Take-Two CEO's Strauss Zelnick expressed his skepticism that generative AI technology can 'make hits' like Grand Theft Auto.

To maintain the excitement and anticipation, Take-Two will "provide marketing materials relatively close to the release window." Strauss Zelnick, the Chairman and CEO of Rockstar Games' parent ...

TL;DR: The release date for Grand Theft Auto VI is highly anticipated, with CEO Strauss Zelnick indicating a Fall 2025 launch. Marketing will begin a few months prior, deviating from past ...

TL;DR: Take-Two CEO Strauss Zelnick explains that the company's strong financial position supports long game development cycles, such as the anticipated 2025 release of GTA 6, 12 years after GTA 5.

All eyes are on Take-Two Interactive's earnings call on May 15. The event is crucial for Grand Theft Auto 6's Fall 2025 ...

“We do have competitors who will describe their release schedule for years in advance,” Zelnick told Bloomberg anchor David Westin as the two spoke in an office full of pseudo-shrines to the ...

Take-Two Interactive CEO Strauss Zelnick believes artificial intelligence cannot replace human creativity in game development. He argues that AI is backward-looking and can assist with tasks but ...

There are still a few months before we reach the fall release window of GTA 6, and since the last one year or more nothing ...

Speaking during an interview with Bloomberg TV, Strauss Zelnick, CEO of Take-Two Interactive, has said he doesn’t believe that AI will be able to produce a Grand Theft Auto competitor ...

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...

GTA 6 should launch this fall, according to Take-Two ... Zelnick. “The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property,” the CEO ...

You probably want to know when GTA 6 is coming out. Everyone does, and publisher Take-Two's well aware everyone does, as CEO Strauss Zelnick's just acknowledged in an interview that saw him be ...